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Tag: marketing

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Ashiatsu barefoot massage, business by 09/22/2017 0Comments

10 easy ways to get your clients to say “YES!” to barefoot massage

So you’ve taken the first step and learned a beginner’s level ashiatsu barefoot massage. Practice and feedback make perfect, so you’ve listened to your practice clients’ constructive criticism and have achieved a certain level of comfort in your barefoot bodywork. But how do you transition your clients to barefoot massage?

Many of us hate the thought of marketing ourselves because we hope that the public will somehow know how fantastic we are (because we put out good vibes, right?).

Maybe you’re worried that because you live in Podunksville that people will think you’re weird for using your feet to massage.

But in your heart and sole 😉 you know that barefoot massage is the best way to give your clients the deep tissue massage they need without hurting yourself. It’s the only way you’ll be able to successfully continue your massage practice for years to come.

Are you excited about the work? Clients will quickly absorb your enthusiasm! Here’s what Sara Newberry Clavenna had to say about her transition.

I went full on ashi all the time. My clients were mostly excited/intrigued which really fueled even more of my excitement. It really helped that I was super stoked before I went to the training.

Dawn Dotson had the same approach, saying she “started the hype” before she went to class proceeded to incorporate it with her clients right away. Importantly, she also “proceeded to get feedback. I spent a good 30 extra minutes on feedback and follow-up after each session.”

Another experienced massage therapist did the same, “I simply told my clients we were doing a new thing and that was that.”

Importantly, they did not charge more for barefoot massage, because they had already figured out it was the key to career longevity.

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business by 08/18/2017 0Comments

3 top free email marketing programs for massage therapists

Emailing your massage clients periodically should be a given, like Marketing 101.  You can send them monthly tips about health or something interesting, and you can also let them know your upcoming openings or changes in your schedule. But how do you do that without emailing each person individually?

An email marking service is the best way to go. You can either use plain text for a simple email (apparently, your clients’ inboxes are less likely to send them to spam that way. Read more about that here). You can also design something nice (which is what we do) that will mesh with your website.

We are going to skip over the paid versions because if you’re just learning about this now, a free version will probably suffice nicely.

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Ashiatsu barefoot massage, Tuesday Toesday, Why FasciAshi? by 05/09/2017 0Comments

What is Ashiatsu Massage?

Ashiatsu Barefoot Massage is a massage. That’s it, honestly. A licensed massage therapist will provide a professional, well educated massage service catered to a clients needs, and they just so happen to use their feet as the tools that deliver the technique, rather than hands. Why should a person try Ashiatsu?

You can talk about it’s depth and consistency of pressure. You can go on and on about how you use 1 foot at a time unless the client happens to weigh more than pounds than you… you can talk about your overhead bars or your super sturdy massage table… you can explain your soft, smooth, clean feet…  you can mention how it saves your own body…. FOR REAL THOUGH!?

what is barefoot massage definition

Do you go into that much detail when you explain a deep tissue massage that’s delivered from your upper limbs?! Not usually. Although ALL of this information is imperative to explain at some point during your client education, sometimes you are limited on time, so get to the point. Let them ask those questions instead, and you can come back to these key points while keeping them engaged in conversation.

 

How do YOU introduce this specialized technique to your clients or your surrounding community? Do you have a rehearsed elevator speech that explains the key benefits a person may experience when receiving an Ashiatsu massage from you? Sometimes an on-the-fly elevator speech seems intimidating, but it can be really fun and inspiring when you speak from your experience!

Instead of memorizing a script and repeating it back like a robot, aim to embody your own walking/talking advertisement so that when you need to, the words will roll off your tongue and fit the situation. Here are some tips to explain your work intuitively and fluently:

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