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Author page: Mary-Claire

What makes you a remarkable massage therapist?

Why would we ask you what makes you a remarkable massage therapist? The word “remarkable” comes from France in the early 17th century: remarquable, from remarquer means to “take note of”. In other words, what makes you different from other massage therapists?

If you are not remarkable in some way, why should clients pay to have you massage them?

Have you given it a thought?

From a marketing standpoint, we need to know what makes us different from another massage therapist. If we don’t know how we stand out above the competition, we have no inclination of why people would prefer our services.

Stretching in ashiatsu massage

It wasn’t until after I had become a massage therapist that I began to understand the benefits of stretching in a massage session. My friend Dave had gotten a massage internship of sorts with a semi-pro hockey team, and he specialized in stretching and sports massage to keep the guys limber and injury free.

Up until that point, I had thought that most clients primarily wanted to lie there like a pancake, flip over, and be pried up off the table when “done”.

10 easy ways to get your clients to say “YES!” to barefoot massage

So you’ve taken the first step and learned a beginner’s level ashiatsu barefoot massage. Practice and feedback make perfect, so you’ve listened to your practice clients’ constructive criticism and have achieved a certain level of comfort in your barefoot bodywork. But how do you transition your clients to barefoot massage?

Many of us hate the thought of marketing ourselves because we hope that the public will somehow know how fantastic we are (because we put out good vibes, right?).

Maybe you’re worried that because you live in Podunksville that people will think you’re weird for using your feet to massage.

But in your heart and sole 😉 you know that barefoot massage is the best way to give your clients the deep tissue massage they need without hurting yourself. It’s the only way you’ll be able to successfully continue your massage practice for years to come.

Are you excited about the work? Clients will quickly absorb your enthusiasm! Here’s what Sara Newberry Clavenna had to say about her transition.

I went full on ashi all the time. My clients were mostly excited/intrigued which really fueled even more of my excitement. It really helped that I was super stoked before I went to the training.

Dawn Dotson had the same approach, saying she “started the hype” before she went to class proceeded to incorporate it with her clients right away. Importantly, she also “proceeded to get feedback. I spent a good 30 extra minutes on feedback and follow-up after each session.”

Another experienced massage therapist did the same, “I simply told my clients we were doing a new thing and that was that.”

Importantly, they did not charge more for barefoot massage, because they had already figured out it was the key to career longevity.

How much pressure do you get with barefoot massage?

Most of us can figure out that ashiatsu barefoot massage is going to be deeper than hands-on massage simply by seeing that gravity does a lot of work for the massage therapist. How much pressure can you get with barefoot massage versus hands and forearms?

Today we have an easy-to-do cool little trick is for you. All it takes is your massage table (you can use your dining room table to check your hand/forearm pressure if you’re at home), a scale, and a board. The board simply gives a solid surface for the scale. I used a cutting board. (You can skip the board if you’re checking this out on your eating table.)

Put the scale on the floor to see how deep you can go with your foot if you don’t have ashiatsu bars!

Ashiatsu barefoot massage on Pinterest

Have you gotten sucked into the Pinterest vortex yet? It’s is such a great place to learn about amazing products and projects, to reference articles that you’ve seen but don’t have time to read just yet.

Ready to learn more about all things barefoot massage? Head on over to our FasciAshi boards!

If we get started on Pinterest, time flies, doesn’t it? You may as well make good use of your pinning addiction and see what kind of fun stuff we at Center for Barefoot Massage can show you!

The great thing about pinning one of our tricks (or following the board!) is that you can easily find what you’re looking for later if you don’t have time to check it out now.

Going back over your own boards can be like flipping through magazines made entirely of what you love. -Laura Grace Weldon

On our Massage Business Tips, you’ll find links to our business-y blog posts and other guest posts we’ve written as bloggers.

There are fun and silly foot quotes and useful tips for self-care. Our team’s featured guest blog posts are there too.

Want to know about more barefoot massage classes to take?We’ve got it.

Tips and Tricks for Ashiatsu are there too! 

Your Pinterest addiction may also help you move along that barefoot massage career of yours. Some pins may be a source of inspiration, and others may give you a big fat “a-ha! Why didn’t I think of that???” moment.

What are your favorite things to love on Pinterest? Is there anything you’d like to see on our boards? Comment below and don’t forget to share the love!

 

Big vs Small Ashiatsu Therapist – Who’s Deeper?

Ashiatsu is my favorite style of deeper massage to receive, hands-down. Or feet-down, however you want to say it. As a solo practitioner, I don’t have easy access to good quality barefoot therapists close to me. Our instructors who have a team of ashi therapists have set themselves up well for both business purposes and for being able to conveniently receive ashiatsu. (Yes, they are smart ladies in many ways.)

Sadly, there are times when I don’t have half a day to block myself off for my 2-hour barefoot massage sessions. The ashiatsu massage therapists currently I see are about 50 minutes away.

When I can’t receive my barefoot bar massage therapy, my second choice is to get my hands-on deep tissue massage from a man. My other choice is from a tall, well insulated woman. (Stay with me here–there’s a point to the big vs smaller hands-on therapist!)

I like getting hands on massage from men and big, solid, farm-type women for two specific reasons:

How to work deeper if you haven’t learned ashiatsu barefoot massage

This question of “how do I go deeper in a massage so I don’t hurt myself” recently came up in a massage group in which I belong. Of course, my obvious answer to learn barefoot massage and directed her to our website.

Sometimes it’s just not possible to take an ashiatsu class anytime soon. Maybe the kids are back in school, your rottweiler just had a hip replacement, or perhaps taking time off work and traveling simply isn’t an option at that moment.

Using Canva for your massage biz

While text is king for SEO (search engine optimization), infographics (and video) rock by bringing attention to a Facebook post or blog. Using Canva to create blog headers or social media posts (like Instagram and Twitter) is a super easy way to bring attention to your massage biz. Best of all, it’s FREE!

If you don’t have an account, set one up.

Consistency

Have business partners or people you work with who would like to use the same templates? No worries-you can add a “team”!

This is what Jeni and Mary-Claire often do when trading who does the “Wow Wednesday” or “Selfie Saturday” posts on Facebook and Instagram. It creates a consistent feel between posts versus random designs.

3 top free email marketing programs for massage therapists

Emailing your massage clients periodically should be a given, like Marketing 101.  You can send them monthly tips about health or something interesting, and you can also let them know your upcoming openings or changes in your schedule. But how do you do that without emailing each person individually?

An email marking service is the best way to go. You can either use plain text for a simple email (apparently, your clients’ inboxes are less likely to send them to spam that way. Read more about that here). You can also design something nice (which is what we do) that will mesh with your website.

We are going to skip over the paid versions because if you’re just learning about this now, a free version will probably suffice nicely.

What do massage therapists really think about my body?

“I’d never get a massage,” a friend once confessed to me. “You’d see how fat I really am.” And “I’m SO SORRY! I didn’t shave my legs!” another confesses when you’re about to start the massage. Do massage therapists care about extra cush or stubble? What do we really think about your body?

Most massage therapists are honored that their clients trust them to touch them with healing intent. It doesn’t matter what color you are, if you’re bloated from that big burrito you ate during lunch (yes, gas happens. It’s ok.), if you broke your razor or if you’re chunky.