Let’s face it: switching from hands-on massage to foot-delivered work can feel awkward, uncertain, or even intimidating at first. But that’s normal—and you’re not alone. At the Center for Barefoot Massage, we’ve trained thousands of LMTs to work smarter, not harder, by using their feet with clarity, skill, and care. Whether you’re new to FasciAshi or just refining your mechanics,…
If you’re a Licensed Massage Therapist searching for sustainable deep tissue techniques, there’s a good chance your hands are tired… or your body is starting to talk back. That’s where barefoot massage comes in. It’s more than a trend—it’s a research-informed, body-saving approach to deep myofascial work that’s helping therapists across the country extend their careers and get better results…
Ready for a reboot of your marketing? Let’s make a new resolution, or reSOLEution, regardless if it’s the New Year or a new moon to actually support your body, your business, and your barefoot massage practice? Welcome to the ReSOULution Challenge: a foot-focused, feel-good reboot that helps you create content that brings you back to your why—why you started doing…
10 Ridiculously Easy Ways to Be a More Successful Barefoot Massage Therapist Let’s be real: being a Licensed Massage Therapist is hard enough. But being a barefoot massage therapist—balancing deep pressure, complex client needs, and sustainable body mechanics—adds a whole new layer of challenge. Luckily, small changes in your daily habits, business setup, and client communication can make a huge…
If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.