Many of us niche down pretty well after we’ve been doing massage for a long time. All of our instructors specialize in Ashiatsu barefoot massage. Some add in a little this or that in addition (like Pillossage or cupping), but we are, in essence, barefoot therapists. Who’s your ideal client for your massage?
When we first start out, our answer is usually, “EVERYONE!”
Massage therapists have a tendency to massage the way they’d like to be worked on. Love cranial? That’s probably your jam. NMT? You’ve likely taken a lot of classes.
What clients do you want to have?
You can’t determine who your ideal client is if you don’t have a firm handle on what your business is and what it does best. -Stephen Sheinbaum, Founder, Bizfi