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Tag: advertising

Knowing your ideal client

Whether you’ve learned barefoot massage already or are pondering your possibilities, it’s important to decide who your ideal client is for barefoot massage.

Really, you should know this even if you haven’t even considered the possibility of taking our classes!

1st consideration

You can’t serve everyone.

Think of big chains.

While it may seem like they serve everyone, they’ve probably narrowed it down something like this-the person

  1. wants the convenience of a membership
  2. doesn’t mind seeing a wide variety of therapists
  3. wants a less expensive massage
  4. is willing to buy products

2nd thought

In trying to have everyone as your client, you are missing out on those who want to find someone who specializes in XYZ.

This brings us to specializing in a modality.

You don’t have to be a barefoot nerd like we are. Some massage therapists love taking a wide variety of CE classes, and we’re into that as well.

But when you offer 37 items on your massage menu, it:

  • creates confusion with your potential clients
  • it makes it harder for them to make a decision
  • ultimately, they’ll probably leave your site
  • you aren’t seen as an expert in any one field-you look more like a dabbler in modalities.
  • Just pick a couple of things and get really good at them.

Be known for something specific.

3rd idea

Now that you’ve chosen a thing or 2 to specialize in, who do you want to work with?

My ideal client used to be someone like me (Mary-Claire)-a parent who didn’t have a whole lot of money but wanted to take care of themselves. As a result, I didn’t charge a whole lot.

While noble, that’s not a great idea if you actually want to make a living doing massage therapy.

When deciding your ideal client (also known as an “avatar”), get super specific.

Do you want to work with:

  • men or women
  • athletes or wanna be’s
  • someone who’s working from home and is stressed out
  • car accident rehab patients
  • oncology patients (not for barefoot massage, though)
  • etc. (you catch my drift, right?)

What’s their name?
Do they have kids? How many? Ages?
Pets?
What are their hobbies?
What kind of work do they do?

Be specific as you can. For instance, mine looks something like this:

Bob is a 54-year-old married dad of 2 whose kids are out of the house. He has a Labradoodle named Sals who he takes on walks twice a day. He is an upper-level executive of marketing with Procter and Gamble and likes to hike on his days off. He loves deep tissue massage and is a foodie.

What 3 important facts does this tell me?
1. He has a reasonable amount of disposable income with his job and his kids being out of the house.
2. Bob likes being outdoors and getting exercise.
3. Being a foodie, he is open to new experiences.

Therefore:
1. He would probably like stretching added into his barefoot massages (which I want to do)
2. Bob has enough money and time to take care of himself with regular massage.
3. As a matter of fact, Bob is an ideal client who can afford to come 2x a month to receive massage.
4. He is willing to try new-to-him techniques such as side-lying,

Knowing your ideal client will help you target your social media and marketing to the right potential client.


Interested in learning more about barefoot massage?

Visit us at www.barefootmassagecenter.com

We have tons of Tip and Tricks on YouTube!

And check out our Facebook page

Don’t forget Instagram!

What is Ashiatsu Massage?

Ashiatsu Barefoot Massage is a massage. That’s it, honestly. A licensed massage therapist will provide a professional, well educated massage service catered to a clients needs, and they just so happen to use their feet as the tools that deliver the technique, rather than hands. Why should a person try Ashiatsu?

You can talk about it’s depth and consistency of pressure. You can go on and on about how you use 1 foot at a time unless the client happens to weigh more than pounds than you… you can talk about your overhead bars or your super sturdy massage table… you can explain your soft, smooth, clean feet…  you can mention how it saves your own body…. FOR REAL THOUGH!?

Do you go into that much detail when you explain a deep tissue massage that’s delivered from your upper limbs?! Not usually. Although ALL of this information is imperative to explain at some point during your client education, sometimes you are limited on time, so get to the point. Let them ask those questions instead, and you can come back to these key points while keeping them engaged in conversation.

 

How do YOU introduce this specialized technique to your clients or your surrounding community? Do you have a rehearsed elevator speech that explains the key benefits a person may experience when receiving an Ashiatsu massage from you? Sometimes an on-the-fly elevator speech seems intimidating, but it can be really fun and inspiring when you speak from your experience!

Instead of memorizing a script and repeating it back like a robot, aim to embody your own walking/talking advertisement so that when you need to, the words will roll off your tongue and fit the situation. Here are some tips to explain your work intuitively and fluently: