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Tag: massage

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Massage, Pro tips by 08/04/2017 0Comments
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Who’s your ideal massage client?

Many of us niche down pretty well after we’ve been doing massage for a long time. All of our instructors specialize in Ashiatsu barefoot massage. Some add in a little this or that in addition (like Pillossage or cupping), but we are, in essence, barefoot therapists. Who’s your ideal client for your massage?

When we first start out, our answer is usually, “EVERYONE!”

Massage therapists have a tendency to massage the way they’d like to be worked on. Love cranial? That’s probably your jam. NMT? You’ve likely taken a lot of classes.

What clients do you want to have?

You can’t determine who your ideal client is if you don’t have a firm handle on what your business is and what it does best. -Stephen Sheinbaum, Founder, Bizfi

My ideal client when I started massage is not the same as it is now.

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Ashiatsu barefoot massage, Why FasciAshi? by 07/28/2017 0Comments
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Look ma, no hands! (on massage)

I have raved about Ashiatsu for 15 years. “Save your hands!” I’d cry. “Take a class and learn barefoot massage! Extend your career! Give your clients the deep tissue massage they crave without hurting yourself,” I’d urge.

I don’t do hands-on massage. Ashiatsu barefoot massage is the name of the game.

Last week, a client whom I  haven’t seen in years called me to ask about massage.  “I see on your website you don’t do house calls or hands-on massage anymore,” she started with. Correct. I don’t do hands-on massage, with the exception of the occasional pregnancy massage.

So she scheduled a one-hour barefoot massage at my office for her and one for her husband the following day.

A few days later, she called me back to tell me that she had misplanned, and was there any way I could go to her house downtown (a 25-minute drive) and give her husband a hands-on massage for his birthday?

I don’t do hands-on massage, I protested internally.

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Ashiatsu barefoot massage, Pro tips, Tuesday Toesday, Why FasciAshi? by 07/11/2017 0Comments
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FASCIAnate your Ashiatsu Massage: Part 3

Ashiatsu therapists want to learn more Ashiatsu.

If you are already an experienced Ashiatsu barefoot massage therapist and you share our passion for giving the best massage from your feet possible, then we already know that you know (deep down) that you want to know more!!!

(Did that make sense?!) It makes sense to us. We’ve felt the craving for more information, just like you are now.  We want you to continue to improve your effectiveness and mindfulness in barefoot massage to help give your clients the healing (and heeling) that they are looking for. #NeverStopLearning is one of our favorite hashtags, and we have FOUR ways for you to do just that!

Today we’ll discuss your opportunity to RETRAIN by attending courses in their entirety.

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Ashiatsu barefoot massage, Massage, Pro tips by 07/02/2017 0Comments
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Create your own massage pathway

According to the AMTA industry fact sheet, it is estimated that there are 325,000 to 375,000 massage therapists and massage school students in the United States.*

So, how do we set ourselves apart and stand out from the sea of LMT’s in the field? It’s becoming more and more crucial to do so, as there are not only more massage therapists but also massage chains and franchises popping up everywhere.

If you’re an independent LMT like myself, it’s impossible to compete with a $39 massage from a franchise. Instead of contending with rock bottom rates, try and differentiate in distinct ways.

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Ashiatsu barefoot massage, Pro tips by 06/16/2017 0Comments
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Extending your massage career-avoiding burnout

Learning Ashiatsu was, by far, the best choice I’ve made in learning how to extend my massage career. However, after making a big financial and time commitment is when most massage therapists discover that their career may only last 3-5 years. Massage burnout and injury are the 2 biggest reasons.

Associated Bodywork and Massage Professionals has reported that the burn out rate within the industry has been estimated at 50% to 88% within the first 3 to 5 years after graduation.

Massage Therapy Schools Information reports that “enrollment statistics seem to support this with over 50,000 students enrolling per year with 45,000 that leave the field annually.”

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