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Ashiatsu barefoot massage, business, redo, Vintage by 1 day ago 0Comments

Ashiatsu Marketing Tips for LMTs: Grow Your Barefoot Massage Practice

If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.

That’s actually a good thing—once you know how to talk about it.

At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.

👣 Quick Wins for Ashiatsu Marketing

  • Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
  • Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
  • Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
  • Be consistent. A few clear, repeated messages are better than a scattered strategy.

Need more help talking about your work?

CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.

🎥 Watch: Ashiatsu Barefoot Massage Marketing Video


Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.

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business, Online Vs. In Person, Why FasciAshi? by 05/20/2018 0Comments

The subtle art of giving a F*ck

When we started the Center for Barefoot Massage, we set out with some high expectations for ourselves.

the-subtle-art-of-giving-a-fuck

We had the vision to teach our style of ashiatsu to massage therapists, and we wanted to back it with not just quality content in classes, but more importantly, high quality substance to every aspect of the company.

We wanted to make sure that our faculty is in touch with their students, the community, and the massage industry so that we keep it real.

high-standards-in-barefoot-massage

We want you to learn FasciAshi from someone who uses the technique every week. We want you to study under someone who leads their practice and massage business by example. We want to train therapists in person, look them in the eyes, touch them with our SOLES, and pass our knowledge onto the next generation of barefoot massage therapists. We feel that a person shouldn’t own a massage continuing education company if they aren’t teaching and practicing the work themselves – so we continue to do “all the things” for you every day.

The integrity level of every member on our sometimes overwhelmed, busy team shows through in their passion for the work they each present. You’ll feel it embedded within FasciAshi as you personally grow with the technique. We hope to raise the standard on barefoot massage education, and to help support the massage industry rise to great heights. (And I’m not just being ‘punny’ and talking about stepping up onto a massage table here, folks!)

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Ashiatsu barefoot massage, business by 09/22/2017 0Comments

10 easy ways to get your clients to say “YES!” to barefoot massage

So you’ve taken the first step and learned a beginner’s level ashiatsu barefoot massage. Practice and feedback make perfect, so you’ve listened to your practice clients’ constructive criticism and have achieved a certain level of comfort in your barefoot bodywork. But how do you transition your clients to barefoot massage?

Many of us hate the thought of marketing ourselves because we hope that the public will somehow know how fantastic we are (because we put out good vibes, right?).

Maybe you’re worried that because you live in Podunksville that people will think you’re weird for using your feet to massage.

But in your heart and sole 😉 you know that barefoot massage is the best way to give your clients the deep tissue massage they need without hurting yourself. It’s the only way you’ll be able to successfully continue your massage practice for years to come.

Are you excited about the work? Clients will quickly absorb your enthusiasm! Here’s what Sara Newberry Clavenna had to say about her transition.

I went full on ashi all the time. My clients were mostly excited/intrigued which really fueled even more of my excitement. It really helped that I was super stoked before I went to the training.

Dawn Dotson had the same approach, saying she “started the hype” before she went to class proceeded to incorporate it with her clients right away. Importantly, she also “proceeded to get feedback. I spent a good 30 extra minutes on feedback and follow-up after each session.”

Another experienced massage therapist did the same, “I simply told my clients we were doing a new thing and that was that.”

Importantly, they did not charge more for barefoot massage, because they had already figured out it was the key to career longevity.

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business by 08/18/2017 0Comments

3 top free email marketing programs for massage therapists

Emailing your massage clients periodically should be a given, like Marketing 101.  You can send them monthly tips about health or something interesting, and you can also let them know your upcoming openings or changes in your schedule. But how do you do that without emailing each person individually?

An email marking service is the best way to go. You can either use plain text for a simple email (apparently, your clients’ inboxes are less likely to send them to spam that way. Read more about that here). You can also design something nice (which is what we do) that will mesh with your website.

We are going to skip over the paid versions because if you’re just learning about this now, a free version will probably suffice nicely.

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