fbpx
0 items - $0.00 0

Tag: niche

Create your own massage pathway

According to the AMTA industry fact sheet, it is estimated that there are 325,000 to 375,000 massage therapists and massage school students in the United States.*

So, how do we set ourselves apart and stand out from the sea of LMT’s in the field? It’s becoming more and more crucial to do so, as there are not only more massage therapists but also massage chains and franchises popping up everywhere.

If you’re an independent LMT like myself, it’s impossible to compete with a $39 massage from a franchise. Instead of contending with rock bottom rates, try and differentiate in distinct ways.