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Tag: promoting

Ashiatsu Marketing Tips for LMTs: Grow Your Barefoot Massage Practice

If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.

That’s actually a good thing—once you know how to talk about it.

At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.

👣 Quick Wins for Ashiatsu Marketing

  • Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
  • Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
  • Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
  • Be consistent. A few clear, repeated messages are better than a scattered strategy.

Need more help talking about your work?

CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.

🎥 Watch: Ashiatsu Barefoot Massage Marketing Video


Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.

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10 easy ways to get your clients to say “YES!” to barefoot massage

So you’ve taken the first step and learned a beginner’s level ashiatsu barefoot massage. Practice and feedback make perfect, so you’ve listened to your practice clients’ constructive criticism and have achieved a certain level of comfort in your barefoot bodywork. But how do you transition your clients to barefoot massage?

Many of us hate the thought of marketing ourselves because we hope that the public will somehow know how fantastic we are (because we put out good vibes, right?).

Maybe you’re worried that because you live in Podunksville that people will think you’re weird for using your feet to massage.

But in your heart and sole 😉 you know that barefoot massage is the best way to give your clients the deep tissue massage they need without hurting yourself. It’s the only way you’ll be able to successfully continue your massage practice for years to come.

Are you excited about the work? Clients will quickly absorb your enthusiasm! Here’s what Sara Newberry Clavenna had to say about her transition.

I went full on ashi all the time. My clients were mostly excited/intrigued which really fueled even more of my excitement. It really helped that I was super stoked before I went to the training.

Dawn Dotson had the same approach, saying she “started the hype” before she went to class proceeded to incorporate it with her clients right away. Importantly, she also “proceeded to get feedback. I spent a good 30 extra minutes on feedback and follow-up after each session.”

Another experienced massage therapist did the same, “I simply told my clients we were doing a new thing and that was that.”

Importantly, they did not charge more for barefoot massage, because they had already figured out it was the key to career longevity.

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