If you’re a Licensed Massage Therapist searching for sustainable deep tissue techniques, there’s a good chance your hands are tired… or your body is starting to talk back. That’s where barefoot massage comes in. It’s more than a trend—it’s a research-informed, body-saving approach to deep myofascial work that’s helping therapists across the country extend their careers and get better results…
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Ready for a reboot of your marketing? Let’s make a new resolution, or reSOLEution, regardless if it’s the New Year or a new moon to actually support your body, your business, and your barefoot massage practice? Welcome to the ReSOULution Challenge: a foot-focused, feel-good reboot that helps you create content that brings you back to your why—why you started doing…
10 Ridiculously Easy Ways to Be a More Successful Barefoot Massage Therapist Let’s be real: being a Licensed Massage Therapist is hard enough. But being a barefoot massage therapist—balancing deep pressure, complex client needs, and sustainable body mechanics—adds a whole new layer of challenge. Luckily, small changes in your daily habits, business setup, and client communication can make a huge…
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If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
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(This article was originally published on 6/11/2024 by Jeni Spring here, and the social media recap from Julie Marciniak was posted 4/16/2025 here and here.) One of the questions that we Barefoot Massage therapists get asked VERY often is “Can you actually feel knots when you massage with your feet?” Yes, we can! OF COURSE we can feel things through our feet! It’s…
Is the Center for Barefoot Massage a Massage School? No, we are a Continuing Education and Professional Development company. Aspiring massage therapists entering the field looking for their foundational training to become licensed or certified massage therapists will need to look for accredited massage schools that meet your states massage licensure requirements. Programs are often 500-1000+ hours, depending on state…
Get ready for this years Barefoot Massage Open Challenge! This year’s topic for the “Open” is on common physical imbalances of Barefoot Massage Therapists that could result in injury. Our instructors have been talking behind the scenes A LOT about all the things that make up “body mechanics“… things like your alignment while working, as well as what movement possibilities and…