When I first learned Ashiatsu barefoot massage, my instructor told our class that we should definitely charge more for the modality. The theory behind it was that people would pay more for a specialty massage.
I had been working at a day spa, and we were supposed to charge more for deep tissue and hot stone. “Supposed to” being the key words, as no one ever booked the pricier massage but simply asked for more pressure.
Paying more for hot stone massage–I get it! There’s a lot of prep time and clean up time, so there’s the massage time plus a good additional 15-20 minutes of extra work. Unfortunately, I’m not allowed to include the time spent trying to fix my frizz ball hair I had after sticking my head over a hot pot of steaming water. 😉
Bringing ashiatsu to paying clients, the problem I first encountered was that I worked for a chiropractor who did insurance billing. Massage is massage is massage in the land of billing. No upccharge for craniosacral, trigger point, ashiatsu, etc.
On my own–let’s charge more!
So when I started to take my own ashiatsu clients, I decided to charge just $5 more. At the time, my fee was $50/hour, so an extra 5 bucks seemed reasonable. But then my first client, who is 6’3″ and 240 lbs, said he’d love to try it but couldn’t afford $55. He could barely squeeze out the $50.
“Nevermind!” I answered. “I’ll do ashi anyway because it’ll be easier on me and I know you’ll love it!”
