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It’s easy to think barefoot massage is just about using your feet instead of your hands. But the truth is, how you approach barefoot massage is just as important as what techniques you use. When you deliver sustained pressure with purpose, understand fascial relationships, and meet clients where they are—your work goes from “deep tissue” to deep transformation. This is…
If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
When we talk about what we do, our instructor team at the Center for Barefoot Massage has been working very hard to deepen the use and understanding of the phrase “Barefoot Massage” rather than using the single A-word, ashiatsu. We see that word in play a lot, especially used alone on its own as a massage service across the nation…
Are you looking for one of our Myofascial Ashiatsu and Fijian Barefoot Massage trained students to give you the best deep massage of your life? Follow this link to find a trained professional near you.
(Or follow this link for help on how to use the directory!)
Want to be a “guinea pig” in one of our Student Clinics during a Center for Barefoot Massage class? Although our instructors don’t typically recruit straight from the public to fill these spots, every member of our teacher team is still a practicing Barefoot Massage therapist with a local business: you’ll want to schedule a series of sessions with them to get on their radar. We keep a list of our existing clients who would work well with our students for future classes. You can find our list of instructors and track down their local businesses here.
Center for Barefoot Massage alumni can list in our SOLE Provider directory for free!
We have a great network of Barefoot Massage Therapists across the nation – and their clients travel! We all know that once you try Myofascial Ashiatsu, you won’t want to go back to normal massage, so lets help these fans of our work find their favorite bodywork in the town they are relocating to, or visiting! If YOU are a Barefoot Massage Therapist and want to get found, dig your heels in and read more below to get started!
One thing that’s really important to us at the Center for Barefoot Massage is taking care of our instructors. They work really hard to keep current on massage techniques & constantly perfect their own barefoot moves. In fact, all of our instructors specialize in barefoot massage. In our 1st price increase in 5 years, raising our rates allows us to…
1. Lengthen your massage career. How long did it take you to discover that the average career span of a massage therapist is 3-5 years (or 5-7, depending on the source)? They certainly didn’t tell me (Mary-Claire) about that in massage school. I think I found out somewhere along the way. Maybe it was when I started having tendonitis in…
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing. – Pelé Why you should continue to take continuing ed ce classes in barefoot massage… This is day 4 of 5- our team of barefoot massage instructors is getting 2 feet deep into learning two of the Center…
If you are a barefoot therapist who wears fingerless gloves to work in, I have a suggestion for you. Ditch them. If you need to wear gloves while you are doing one-footed strokes, you’re working too hard. In fact, you really don’t need them for 2-footed strokes either. The truth is that if you need to protect your hands from…
Have you ever gotten really excited to see a new client walk into your massage office because they’re so big that they are going to be an AWESOME barefoot massage client? But then you have a moment of dismay because they are so big that you don’t have room for your feet on the table? I’ve tried hanging on for…