10 Ridiculously Easy Ways to Be a More Successful Barefoot Massage Therapist Let’s be real: being a Licensed Massage Therapist is hard enough. But being a barefoot massage therapist—balancing deep pressure, complex client needs, and sustainable body mechanics—adds a whole new layer of challenge. Luckily, small changes in your daily habits, business setup, and client communication can make a huge…
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If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
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Get ready for this years Barefoot Massage Open Challenge! This year’s topic for the “Open” is on common physical imbalances of Barefoot Massage Therapists that could result in injury. Our instructors have been talking behind the scenes A LOT about all the things that make up “body mechanics“… things like your alignment while working, as well as what movement possibilities and…
One step at a time with Barefoot Massage As massage therapists, we are intimately acquainted with the physical toll our profession can take on our bodies. Repetitive strain injuries, particularly in the upper extremities, are a pervasive challenge, affecting nearly 65% of therapists, with over 80% feeling vulnerability in their hands. Regardless of the injuries we treat, it’s inevitable that…
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Hey, you! Yeah, YOU! I see you down there on your mat doing all those awesome Thai and Shiatsu moves. Do your wrists hurt? Are your knees and low back feeling a little battered? Let me turn you on to another mat-based modality, one where you can sit, YES SIT, in a chair while working on your client. Sounds weird?…