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Tuition Class Prices Increasing

On March 17th, 2022, the Center for Barefoot Massage turns 5 years old!

Happy Birthday to us!

The size of the footprint that our Myofascial Ashiatsu and Fijian Barefoot Massage classes have left on the massage industry since we stepped on the scene back in 2017 is growing – and so are the life-changing foot-shaped impressions that our alumni are leaving on their clients across the nation.

We’ve come a long way in a short period of time, and we have our instructor team, our students, our amazing business sponsors/buddies like NCBTMB, AFMTE, Pure Pro Massage, Books of Discovery, Mother Earth Pillows, Bodywork Buddy, Lolita Knight, Ruth Werner, and Massage Blueprint, as well as our fans to thank. (Thank you all!!!)

As our birthday gift to YOU, we are now including more detailed, narrated study videos in the Alumni video vaults, with new “Footage” recorded throughout the year.

If you’ve trained with us already, go log in and watch! 

After reassessing where we’ve been and where we’re going, this 5-year mark brings the need for us to raise tuition prices. Just like we encourage our alumni to price their specialty barefoot massage sessions to fit their business needs and market, we want to lead by example and do the same.

5-year birthday class prices will be increasing for the Center for Barefoot Massage

An 11% increase in our class prices will help us to:

  • continue bringing the best live-class environments to the adult learners in our classes 
  • allow the company to push forward with new opportunities for growth
  • support our amazing team of instructors!

All the while still keeping tuition costs at a comparable rate for the massage industry.

Our new prices go into effect on our birthday, March 17th, 2022:

…but if you sign up for a 2022 class by March 16, 2022, you’ll be locked into the original class prices, good towards classes completed by 12/31/2022!

Fundamentals is now $750

Fijian will be $500  

Intermediate goes to $500  

ROM is also $500

Advanced will be $500  

Hot Ashi is now $250

Any travel class held offsite from our training campuses will be +$100

As a young 5-year-old company that survived and thrived through so much in such a condensed period of time, we are so happy to continue to spread the love of Barefoot Massage, and help to flex or extend the careers of so many Massage Therapists out there! (It feels as good as a nice toe-spread foot stretch!)

Thank y’all!

Mary-Claire Fredette, co-founder and instructor in Cincinnati, OH

#of CEs taken in the past year?

I struggle with finding physical classes I want to take because I don’t think you can learn modalities well online. Mostly, I like to refine my barefoot massage skills and see how I can adapt hands-on into feet.

With that being said, I have a few modality classes on my radar for this year: Table Thai (20 hours), CBM Intermediate or Advanced (each 16 hours).

My classes have all been business in the past year: 42+ hours. I don’t keep track because Ohio doesn’t require CE’s.

Fave massage class you ever took?

Barefoot massage! I wouldn’t be a massage therapist today had I not learned to use my feet and gravity. I learned in 2002- I think it was the 2nd CE class I took. I’ve evolved my style a ton over the past 19 years, but this got the ball rolling.

Who are your massage/movement/bodywork mentors or inspiration?

This is a tough call, because I have been focusing more on business with CBM and in my own personal practice. I have a number of business mentors.

This sounds cheesy, but it’s true. Other massage therapists who inspire me the most are all on our instructor team!

✔️Julie Marciniak in Durham, NC, is an advanced certified Rolfer and is wicked smart and talented.
✔️My CBM co-founder, Jeni Spring, is always promoting barefoot massage and pushing LMTs to be better with anatomy.
✔️Erin Poovey (CO) has recently opened up a 2nd location-wow.
✔️ Sara Newberry (MO) and Hillary Arrieta (TX) constantly both learn and work to help our instructors improve our teaching methods.
✔️Sharon Bryant (AL) has helped mold the AMTA in AL for years and constantly learns new methods for using plants to heal.
✔️Our newer instructors: Missy Anderson-Fritch (CA), Ashley Shears (CA) have put in literally hundreds of hours on top of their own businesses to learn to teach myofascial barefoot massage. It was not easy, and they were up to the task.
✔️ Dawn Dotson (NY) created a new style of barefoot massage bars and sells blueprints to our grads-she saw a need and made it happen.

The furthest you’ve traveled for a massage class?

I taught a class in Ochos Rio, Jamaica! I’ve also been fortunate to teach in Alaska and in Canada.

To take a class, probably the furthest was to learn barefoot massage in Texas (traveled from Cincinnati). And the furthest for a business class is Washington state.

What’s the square footage of your massage room?

My training room doubles as my massage room. I use dividers to make the room cozier for my massage clients (and hide all my extra massage tables, stools, bolsters, posters, etc. that I don’t use when in session).

The training room “head wall” is 23′ but useable space is 19′ x 14.5′. So that’s 275.5 square feet. My space is a little unusual in that it’s a loft, so the 4th wall is actually a half wall open to the space downstairs. There’s a ton of natural light, which I LOVE.

I could toe-tally live in my space, because downstairs I have essentially a living area (where we do lecture, eat, and have breaks), a mini kitchen, and 2 bathrooms.

Best travel tip you’ve learned for any kind of trip?

Take food with you! I have a gluten intolerance and eat primarily whole foods, so it can be tricky to eat in an airport or even on road trips! I also bring my powdered greens and collagen along with my frother.

I always make sure in my backpack I include: chargers, a tennis ball for rolling anything, several small silicone cups, tissues, headphones, a paperback, hand lotion, essential oil, toothbrush and toothpaste.

Your go-to, must have foot care hack?

I love my crystal foot file. I find I have better luck when I file my feet dry rather than after I soak them. My feet have a tendency to be dry, but they’re better when I make sure to eat healthy fats like avocado and take Omega 3 supplements.

Oh, I have been loving using beef tallow on my feet recently too. You don’t need much, and it makes my feet super soft.

How would you describe your teaching style?

Patient, compassionate, and yet on point. Learning barefoot massage is harder than learning hands-on because you’re not only learning a new type of massage, but also using your body in a completely different way. Students can get frustrated when they realize that I make barefoot massage look easy and it’s not when you 1st learn.

I like to quiz students as they work. For instance,
✔️”What are the cautions and contraindications for the feet?”
✔️”Who can name the Deep 6 Rotators?”
✔️”Why do you think your stroke wasn’t even?”
✔️”How can you make that stroke deeper without working harder?”

I also use virtual gold stars for jobs well done, but I’m not afraid to take away those badges when they do something dumb (like hop on the table after I’ve told them not to) and put them in the Demerit Cave.

It’s funny how fake rewards motivate people

What’s your favorite muscle, and why?

Since the pandemic, I feel like I work a lot in the upper traps/rhomboids/levator scapulae a LOT. So I do love to work those, because it helps so many people.

But my favorite is probably psoas/iliacus. People have no idea it’s there. When you work it, the client hates it. But if that’s what causes their pain, they immediately feel better after you’re done.

What kind of self-care do you do?

Sauna for 15-20 minutes when I can, and the steam room when my sinuses are bad. I typically do stretches before I go to bed at night. They vary, but I’ll often work my adductors, back, shoulders.

Every now and again I take an Epsom salt bath, and I cup myself a few days a week.

I do a little dancing every day, because it makes me happy.

Most nights, I read from a physical book before I go to bed.

Every day I pray-that helps me focus and brings me peace.

I primarily eat whole foods because they make me feel better than junk food does. And I take lots of supplements.

What’s the strangest/most unique place you’ve given Ashi?

Eh, I don’t know that I’ve done it anyplace weird. I WILL plop people down on the floor and do what I can with my feet. I’ve done this at a convention in Toronto, in the grass at a barbeque, on my living room floor.

The most unusual circumstance was when I had offered to give a massage to a friend when he was flying down to Florida for a convention, but he took his massage therapist with him. She hurt her back, so he flew me out to Orlando the next day!

I had seen a video on how to release the cables on a massage table so it could lay flat, but I’d never done it. With the help of a wrench I brought along, I figured it out. It wasn’t the best body mechanics for sure-I held onto dining room chairs and a wall, but I did 3 2-hour massages that weekend. And got to hang out with friends, so that was fun.

What does your private practice look like?

I seem to work on close to 50/50 men and women. I see a lot of clients with repetitive use injuries and the after-effects of a trauma or car accident.

A lot of my clients have been with me for over 10 years, so they’re primarily in their 50’s and early 60’s. Most of my clients come in monthly. Some are more often and some wait until they’re broken.

Oh-I also work on a LOT of massage therapists. Some of them do barefoot massage, some don’t. I really enjoy that.

I love the natural light in my office-I couldn’t work in the dark all day.

I also have what some clients might think are a bit strange for a massage office, but it makes sense for me: anatomical models of an arm, a spinal column, a leg, and a full skeleton. Sometimes I use them to educate my clients, sometimes my students, but I just like seeing the muscles without the skin on top. LOL.

Mary-Claire teaches in Cincinnati, OH (just 25 minutes from northern KY and eastern IN). You can follow her on Insta at LearnBarefootMassage.

Anatomy Based Barefoot Massage for every BODY

When we say that we are “anatomy based”, it’s not JUST that classes from the Center for Barefoot Massage will focus on your palpation skills, or that each stroke we teach has an intention aimed to achieve specific structural goals: it’s also because our instructors focus on making Barefoot Massage work for YOUR anatomy, so that you can specialize based on YOUR strengths.

“The definition of insanity is doing the same thing over and over again, but expecting different results.”

The Center for Barefoot Massage opened in February 2017, but the technique was in creation long before that. While teaching for the original westernized Ashiatsu Barefoot Massage continuing education company, our founders, Jeni Spring and Mary-Claire Fredette, saw that 22 years of the same routine of strokes wasn’t doing any of us any favors.

Mary-Claire saw it in herself: although teaching a routine for such a stylized technique does really help create consistency in the massage approach, allowing clients the ability to know what to expect when they got that type of massage anywhere across the nation – the predictability was causing mental burnout.

Jeni had been seeing it already for years in her team of Barefoot Massage Therapists that worked with her at the nation’s first “all Barefoot” specialty clinic, Heeling Sole… The same stroke didn’t work for all the folks underfoot and caused repetitive strain injury on the LMTs when they tried to do that routine of strokes all day, every day.

3 Reasons to Learn Barefoot Massage

1. Lengthen your massage career.

How long did it take you to discover that the average career span of a massage therapist is 3-5 years (or 5-7, depending on the source)?

They certainly didn’t tell me (Mary-Claire) about that in massage school.

I think I found out somewhere along the way. Maybe it was when I started having tendonitis in my right elbow and pain in my left pisiform.

After a while, I would drive home from work and grasp my steering wheel at a traffic stop, stretching my forearm flexors and pounding on my extensors.

Had I not learned barefoot massage in 2002, my career would have been over. I might have lasted until 2003, but I certainly wouldn’t be going for 22+ years.

If you do barefoot massage correctly (yes, you can do it wrong and injure yourself!), you’ll have unlimited years to work in your field

One of Mary-Claire’s classes. (pre-pandemic)

2. Clients love it

I have never had a client ask me to get off the table and switch to hands-on the 1st time I’ve given them barefoot massage.

But you have to have the right client on the table.

First, there are people who hate feet. It’s not your feet, but everyone’s. Don’t try to convince them to try barefoot massage. It’s a lost cause.

Next, you have the client who needs the work, but they’re reluctant, because it’s “weird”. BUT they’re desperate for results and are afraid that surgery will come next. So they’ll try it.

Sara Newberry is using our strap for excellent body mechanics, heat and joint movement.

Lastly, you have the people who think barefoot massage is going to be the most amazing thing ever. They walked on their parent’s back, they have their kids walk on their back, or maybe they’ve gotten another form of barefoot massage somewhere else.

I have found that clients who try ashiatsu barefoot massage NEVER go back to “regular” hands-on massage if they can help it.

(Of course, you need to practice and be good at your barefoot massage craft.)

Most of my clients have also reported that the results of barefoot massage last longer than traditional deep tissue.

PLUS ashiatsu barefoot feels wwwwaaaaayyyy better than pointy thumbs and pokey elbows!

3. You’ll differentiate yourself from other massage therapists

Once you try barefoot massage, you’ll never go back to “regular” massage. Shirt design by Jeni Spring.

✔️How many massage therapists are there in your city?
✔️How many do deep tissue?
✔️What percentage do barefoot massage?

I am one of the few in a large city (Cincinnati) who specializes in barefoot massage. I have trained others, but they have moved or didn’t get comfortable with it or closed their business (or whatever).

Regular clients drive up to 45 minutes to see me.

In fact, I drive 45 minutes to see MY barefoot massage therapist. Why? Because there’s no one else around, and it’s what I want.

What are 3 reasons massage therapists learn barefoot massage?

  1. Lengthen / save your career
  2. Clients love it
  3. You’ll differentiate yourself from other massage therapists

What’s stopping you from learning?

Or if you’ve already learned, do you specialize! Let us know.



Interested in learning more about barefoot massage?

Visit us at www.barefootmassagecenter.com

We have tons of Tip and Tricks on YouTube!

And check out our Facebook page

Don’t forget Instagram!


Mary-Claire Fredette has been licensed as a massage therapist in Ohio since the last century.

Seriously.

She learned barefoot massage in 2002 and hasn’t looked back, beginning teaching in 2004.

You can find her classes in her natural light studio in Cincinnati.

She co-founded the Center for Barefoot Massage with husband Paul and the barefoot massage idea-preneur Jeni Spring in 2017..

Are you working to your detriment?

Most of us went into the field of massage because we wanted to help people.

Maybe we already were giving out shoulder rubs on everyone we could get our hands-on. Perhaps we just knew that we weren’t meant to be a counselor (ahem, Mary-Claire here, speaking from experience).

But we had the heart to serve, to help others, to make them leave our offices happier than they were when they came in.

Into massage school we ran, eager to have the license to practice.

Did they tell you that the average career span of a massage therapist is 3-5 years (or 5-7 years, depending on the source)?

Or did you find out later?

Why do you think that is?

While there are a number of factors in play, one of the big reason is injury, pain, and burnout.

Simply stated, we work to our detriment.

What does that mean, exactly?

Most of us do/did our best to provide the massage experience that the legit client wanted.

More pressure? Sure!

Deeper in that spot! No problem.

Can you hang out here for a while? My pleasure.

In the meantime, our backs started to act up. Or maybe we discovered a little tendonitis or tenosynovitis.

We start cracking our knuckles a little more, pounding on our forearms while we sit at a traffic stop, gripping the steering wheel so we can have the added stretch of a bent wrist.


I have a client who was a massage therapist for many years, longer than I have been (and it’s 22+ years for me).

While she had learned barefoot massage years ago, she never got really comfortable with it, was clunky, and the clients didn’t love it.

So she continued to do what she’d been doing-providing her clients with awesome deep tissue massage via her hands.

Until she couldn’t.

She couldn’t push past the pain anymore. Actually, she had to see a doctor because she couldn’t grip things anymore and was starting to drop the items she held in her hands.

Permanent damage, friends.

Permanent damage was caused by overworking herself to make her clients happy.

This is preventable.

If you’re going to offer deep tissue massage as a career, please get good at barefoot massage.

And it’s not going to happen if you take an online class. It may not happen if you only take 1 live class.

You may need to retake your 1st class (especially if it takes a while to get the bars up).

And you will certainly be better with each continuing ed class you take.

Is there anything preventing you from a long lasting deep tissue massage career?

The ball’s in your court.



Interested in learning more about barefoot massage?

Visit us at www.barefootmassagecenter.com

We have tons of Tip and Tricks on YouTube!

And check out our Facebook page

Don’t forget Instagram!


Mary-Claire Fredette has been licensed as a massage therapist in Ohio since the last century.

Seriously.

She learned barefoot massage in 2002 and hasn’t looked back, beginning teaching in 2004.

You can find her classes in her natural light studio in Cincinnati.

She co-founded the Center for Barefoot Massage with husband Paul and the barefoot massage idea-preneur Jeni Spring in 2017.

Knowing your ideal client

Whether you’ve learned barefoot massage already or are pondering your possibilities, it’s important to decide who your ideal client is for barefoot massage.

Really, you should know this even if you haven’t even considered the possibility of taking our classes!

1st consideration

You can’t serve everyone.

Think of big chains.

While it may seem like they serve everyone, they’ve probably narrowed it down something like this-the person

  1. wants the convenience of a membership
  2. doesn’t mind seeing a wide variety of therapists
  3. wants a less expensive massage
  4. is willing to buy products

2nd thought

In trying to have everyone as your client, you are missing out on those who want to find someone who specializes in XYZ.

This brings us to specializing in a modality.

You don’t have to be a barefoot nerd like we are. Some massage therapists love taking a wide variety of CE classes, and we’re into that as well.

But when you offer 37 items on your massage menu, it:

  • creates confusion with your potential clients
  • it makes it harder for them to make a decision
  • ultimately, they’ll probably leave your site
  • you aren’t seen as an expert in any one field-you look more like a dabbler in modalities.
  • Just pick a couple of things and get really good at them.

Be known for something specific.

3rd idea

Now that you’ve chosen a thing or 2 to specialize in, who do you want to work with?

My ideal client used to be someone like me (Mary-Claire)-a parent who didn’t have a whole lot of money but wanted to take care of themselves. As a result, I didn’t charge a whole lot.

While noble, that’s not a great idea if you actually want to make a living doing massage therapy.

When deciding your ideal client (also known as an “avatar”), get super specific.

Do you want to work with:

  • men or women
  • athletes or wanna be’s
  • someone who’s working from home and is stressed out
  • car accident rehab patients
  • oncology patients (not for barefoot massage, though)
  • etc. (you catch my drift, right?)

What’s their name?
Do they have kids? How many? Ages?
Pets?
What are their hobbies?
What kind of work do they do?

Be specific as you can. For instance, mine looks something like this:

Bob is a 54-year-old married dad of 2 whose kids are out of the house. He has a Labradoodle named Sals who he takes on walks twice a day. He is an upper-level executive of marketing with Procter and Gamble and likes to hike on his days off. He loves deep tissue massage and is a foodie.

What 3 important facts does this tell me?
1. He has a reasonable amount of disposable income with his job and his kids being out of the house.
2. Bob likes being outdoors and getting exercise.
3. Being a foodie, he is open to new experiences.

Therefore:
1. He would probably like stretching added into his barefoot massages (which I want to do)
2. Bob has enough money and time to take care of himself with regular massage.
3. As a matter of fact, Bob is an ideal client who can afford to come 2x a month to receive massage.
4. He is willing to try new-to-him techniques such as side-lying,

Knowing your ideal client will help you target your social media and marketing to the right potential client.


Interested in learning more about barefoot massage?

Visit us at www.barefootmassagecenter.com

We have tons of Tip and Tricks on YouTube!

And check out our Facebook page

Don’t forget Instagram!

2021 reSOLEution #BarefootMassageChallenge

Join the challenge!

reSOLEution 2021 #BarefootMassageChallenge

GOAL: Create NEW content that educates YOUR community

Who needs help creating new content for your Barefoot Massage social media accounts?! Over the next 3 months, we will be providing you with coaching prompts and we want to see you adapt it to fit YOUR business. We want to see you create content on your social media account that is unique, engaging, and accurate. We want you to think about creating content that would bring your clients in and connect with them. We want to see you use our examples as inspiration, but not use them as verbatim – change up the idea to fit your voice and branding. THIS CHALLENGE IS FREE and is meant for Center for Barefoot Massage alumni. You can do it live with us and win prizes, and/or you can pick up this challenge anytime and use the prompts as content starting points just to have a fresh take on how you talk about your work. Our goal is to help you create 9 pieces of new, focused content that you can reuse over time in your rotation of posts. In fact, these 9 posts – just 3 a month – can easily become 18 different items thru the bonus challenges! WHO COULDN’T USE 18 NEW THINGS TO POST?!

What you’ll get
  • 3 months worth of focused topics to create NEW social media content, with guidance from the Center for Barefoot Massage Instructors & their local businesses
  • 3 specific assignments each month
  • End up with 9-18 new pieces of content that are true to your brand AND uses updated Barefoot Massage information: no more re-using outdated, overused lingo or old posts.
  • Earn points as you post and you can win a free Center for Barefoot Massage shirt, collectible stickers from our instructors across the nation AND an upgraded directory listing on our website to boost your SEO rankings and help more potential clients find you.

CLICK HERE to have your posts counted into the challenge!

SCROLL DOWN TO FIND THE CONTENT YOU NEED TO CREATE EACH MONTH ON YOUR OWN. >>>

How can I prepare my feet and body for class?

“How do I soften my feet?” …  “What exercises or stretches can I do before training?”

“What do I need to do to be physically ready for barefoot massage training?”

Barefoot Massage is going to recruit a lot of muscles that you may not be using in your daily movements. 

In time, barefoot massage will become easy on your body and can evolve into something that is a pain-saving, career-lengthening, friendly-to-your-body solution for many work-induced aches… but at first it will be challenging.

mobility exercises to prepare for ashiatsu barefoot massage class

We started the annual “Barefoot Massage Open”, which was a 5-week long challenge to try something new each week. There is a series specifically about mobility and strength intended for Barefoot Massage Therapists, taught by Dawn Dotson, our New York instructor, Yoga Teacher and Crossfit coach. We highly recommend you try each challenge and work through each one for a week at a time leading up to your class with us!

Here are the mobility challenges: Each entry has a blog post and video to help you.

Even Experienced Barefoot Massage Therapists need new exercises!

Our 2024 Barefoot Massage Challenge focuses on strength, movement, self massage and awareness exercises to help prevent or rehab yourself from the common imbalances that we see in our students. Dive into 4-weeks worth of topics, with multiple activities to work on suggested by our instructor team:

Hips: 4 videos + help by way of how your lubrication impacts your body mechanics!

Knees/Ankles: 4 videos + how the FasciAshi Strap helps you maintain rockin’ body mechanics when range of motion restrictions in your ankles try to cause compensations in your body.

Feet: Coming 3/22, 4 videos + help on how to work on your own alignment while working just by changing what you are standing on.

Ribs/Core/Diaphragm: Coming 3/29 4 videos + body mechanics help just by how you position your clients on the table.

Need help softening your heels?

You’ll need to exfoliate and hydrate your feet into tools that are as soft as your hands – and it’s best to do as much as that as you can BEFORE class, so that your student partner can focus on giving you feedback about the strokes, rather than only noticing rough spots on your heels.

We have a lot of tips and tricks for softening your feet, but start with a professional pedicure. Follow these links for help and inspiration pertaining to pedi-perfectness!

  1. Tuesday Toesday – Are Your Heels Soft For Barefoot Massage?
  2. Simple Homemade Scrub For Ashiatsu Feet

 

 

We’ll add more to this page, like self-care videos from our instructors, as the content is created. Check back often!

 

Link in Profile

Instagram-link-in-profile

Recent Links:

(Listed newest to oldest)

(Protip: we’ve literally ~drenched~ this website with knowledge. We invite you to really dig in and read every little drop on each page. Every class description page has SO much detail to help you understand what you are getting into, plus our instructor and locations pages have everything you could ask for to research where you train. Take a few moments to read everything that we’ve worked so hard to provide for you: there’s even a SEARCH option in our menu, which is the shortcut to finding the answers! (It’s even faster than contacting us personally!)

Can I buy a strap?

“How do I find and purchase the ashi-strap?” …  “Where do I buy that sling on your ashiatsu bars?”

“This small piece of equipment is a game changer.”

Interested in using a strap during your Barefoot Massage sessions? Using our support strap is more than just “strappin’ up”, you’ll need to understand the safety and technique for it’s use and installation.

If you have attended a Center for Barefoot Massage class since we opened in 2017, we’ll be happy to sell you a strap – just contact us, or get ahold of your instructor!

If your ashiatsu training was with another company, we cannot sell you a strap, or help you with any support for that strap, until you are FasciAshi trained. Read this post and check out the Intermediate class as the first place for experienced ashi-therapists to start their myofascial ashiatsu and strap training with us!

The Ashiatsu-Strap allows FasciAshi Therapists to work effortlessly on a diagonal angle to engage the lateral fascial line and offer different angles of pressure, still utilizing body weight and gravity to create tension in the strap that gets translated back into your client. It also saves your hands from death gripping the bars. We teach increasingly diverse uses of the strap the deeper you get into courses with The Center for Barefoot Massage, so you’ll learn more with each step. PLUS, some of our Instructors are even offering free straps with upcoming classes: bonus!!

The Center for Barefoot Massage is the only Continuing Education group that is teaching the use of these overhead suspended straps, because the idea comes from our Co-founder, Jeni Spring, who’s been using them since 2003, for 18 years. The straps start here with us, and if you know how to use them, how to clean them, and how to trust them, they help your ashiatsu sessions become effortless.

Stay safe, stay ethical, get some training into the equipment you rely on.

The strap will have your back!