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Let’s face it: switching from hands-on massage to foot-delivered work can feel awkward, uncertain, or even intimidating at first. But that’s normal—and you’re not alone. At the Center for Barefoot Massage, we’ve trained thousands of LMTs to work smarter, not harder, by using their feet with clarity, skill, and care. Whether you’re new to FasciAshi or just refining your mechanics,…
If you’re a Licensed Massage Therapist searching for sustainable deep tissue techniques, there’s a good chance your hands are tired… or your body is starting to talk back. That’s where barefoot massage comes in. It’s more than a trend—it’s a research-informed, body-saving approach to deep myofascial work that’s helping therapists across the country extend their careers and get better results…
If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
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Cincinnati, Ohio Oct2022, Fundamentals: Fredericksburg, Virginia Oct2022, Fundamentals: Decatur, Alabama Nov2022, Fundamentals: Albany, New York Nov2022, Fundamentals: St. Louis, Missouri Nov2022, Fundamentals: Durham, North Carolina Nov2022, Fundamentals: Tustin, California Nov2022, Fundamentals: Howell, Michigan Dec2022, Fundamentals: San Luis Obispo, California Dec2022, Fundamentals: Dallas, Texas Dec2022, Fundamentals: Fredericksburg, Virginia Mar2023, Fundamentals: St. Louis, Missouri Nov2025, Fundamentals: Colorado Springs, Colorado Aug2025, Fundamentals: Colorado Springs, Colorado Dec2025, Fundamentals: San Antonio, Texas Jul2025 or Fundamentals: Cincinnati, Ohio Jun2025.
Experienced Barefoot Massage Therapist? Check. Business owner, mom, been in the biz almost a quarter of a century? CHECK! We’re excited to introduce this new member of our team to you: Meet Missy from San Luis Obispo, our Central California Ashiatsu Barefoot Massage Instructor!
Her 1st class is December 1-3, 2022: sign up by November 1st and join Missy and Jeni for a fabulous weekend in the FasciAshi Fundamentals class!
Your name
Missy Anderson-Fritch
Pets?
Dog named Mister (a sassy 6-year-old husky/pit mix), 2 black cats- Romeo & Juliette, 11-year-old siblings born on the fall Equinox… how very witchy.
Tell us about your family too.
Single mom of two teenage boys Marshall 17 & Carter 16. Marshall does JuJitsu. Carter is gonna be a rock star.
How much does ashiatsu training cost? How much are classes? Fundamentals: $750(3 days, 24 CE’s) Fijian: $500 (2 days, 16 CE’s) Intermediate: $500 (2 days, 16 CE’s) ROM: $500 (2 days, 16 CE’s) Advanced: $500 (2 days, 16 CE’s) Hot Ashi: $250 (1 day. 8 CE’s) IF IT’S A TRAVEL CLASS: meaning, if the instructor travelled to the location to…
The short answer is: YES, of course! Our CE Provider #1333 status with the NCBTMB and we have maintained that approval since March 2017. The long answer is: it may depend on your state. If your state has NCBTMB reciprocity, meaning that they acknowledge and accept NCBTMB approved courses for your Continuing Education hour requirements, then our classes are…
Have you dreamed of moving to the west coast to enjoy a life where you can walk outside barefoot 24/7? Our barefoot Instructor-in-Training Ashley Shears has done just that! While we may be a little envious of that beach life, we’re excited to introduce her to you!
Your name
Ashley Shears
Pets?
Although I’m currently pet-less, I had many pets growing up! I had 2 cocker spaniels (Sam & Sadie), 1 black lab (Scotty), 2 cats (Oscar & Misty), 4 finches (Minnie, Mickey, Daisy, & Donald) [My family loved Disney!], and a hamster my brother named Muffin.
Tell us about your family too.
I grew up in a small railroad town in northeast Indiana. Though my family was small (just my brother and me), we had lots of cousins which made it seem like our family was huge! Most of my family still lives in my small town with the exception of my brother, who lives in Colorado, and myself.
What did you want to be when you grew up and why?
Fun fact: Colorado Springs was recently named the best city to live in for the 2nd year in a row (US News & World Report). Visit Helen Hunt Falls, the Manitou Incline in Manitou Springs, paddleboard in the Springs, or get a massage from one of Erin’s gifted therapists. And now, meet Erin!
Your name?
Erin Poovey
Pets?
I’m a crazy plant lady but no pets currently.
My husband and I keep talking about getting chickens. I think that would be so fun.
Tell us about your family!
Married to Justin for 6 years and I’m mama to Norah Luna. She’s 2. I’m a completely obsessed mama so be fair warned that if you follow my personal social media its just Norah. They keep my life full of light and fun.
What did you want to be when you grew up and why?
In elementary school, I wanted to be a teacher. I totally forgot about that until thinking about this question. Guess that came true <3
Where do you teach?
I teach in Colorado Springs Colorado at my business Camino Massage Therapy.
What’s cool about your city (or fun things to do)?