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Ready for a reboot of your marketing? Let’s make a new resolution, or reSOLEution, regardless if it’s the New Year or a new moon to actually support your body, your business, and your barefoot massage practice? Welcome to the ReSOULution Challenge: a foot-focused, feel-good reboot that helps you create content that brings you back to your why—why you started doing…
If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
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Whether you’ve learned barefoot massage already or are pondering your possibilities, it’s important to decide who your ideal client is for barefoot massage. Really, you should know this even if you haven’t even considered the possibility of taking our classes! 1st consideration You can’t serve everyone. Think of big chains. While it may seem like they serve everyone, they’ve probably…
When Jeni, Paul, and I started this little business in 2017, and we spent a lot of time visioning and planning how we could make our barefoot massage company different from others. Not only in the strokes and how we teach, but in our post-class support. A barefoot massage membership site made sense.
It would be a place for our community to review strokes, download marketing and business materials, ideas on how to better run their massage studio and more.
I’ve been doing barefoot massage since 2002, and Jeni was shortly behind me in 2003.
Together with our instructors, we’ve learned so much about what helps barefoot therapists.
By the same token we’ve also discovered what also prevents other skilled therapists who have learned ashiatsu from actually doing it in their studio and growing a business.
Once you’ve learned barefoot massage and have practiced, sometimes the biggest challenge is how the heck you get your clients to try it. Let’s talk about the transition to ashiatsu barefoot massage.
The question recently came up in our FB alumni group, so we thought this might be a question that others have as well.
First off, you must practice and accept feedback from non-paying clients about your newfound barefoot skills. Why non-paying? Because if you are fantastic at hands-on massage but only mediocre, at best, from having recently learned ashiatsu, your clients will not love your new skills.
They’ll say, “Thanks, but I’ll stick with what I know and love” or some similar jargon that will deflate you and make you wonder what you’re doing wrong.
Our Center for Barefoot Massage membership site is now live in beta testing! There are different levels based on what classes you’ve taken with us. And we’ve even got a free level even if you haven’t taken our classes. Yes, sometimes you get something for nothing. 😀
Today we’re adding another bonus: free downloadables for Valentine’s Day.
If you are already massaging with your feet, you’ve probably spoken with clients who perceive “Barefoot Massage” to be some kind of foot massage, like reflexology.
“Oh I LOVVVE to get my feet rubbed” is one of the top responses I get when I introduce myself as a Barefoot Massage Therapist.
::eyeroll:: <
Just laugh it off and show them this video:
Ashiatsu Barefoot Massage is a massage. That’s it, honestly. A licensed massage therapist will provide a professional, well educated massage service catered to a clients needs, and they just so happen to use their feet as the tools that deliver the technique, rather than hands. Why should a person try Ashiatsu?
You can talk about it’s depth and consistency of pressure. You can go on and on about how you use 1 foot at a time unless the client happens to weigh more than pounds than you… you can talk about your overhead bars or your super sturdy massage table… you can explain your soft, smooth, clean feet… you can mention how it saves your own body…. FOR REAL THOUGH!?
Do you go into that much detail when you explain a deep tissue massage that’s delivered from your upper limbs?! Not usually. Although ALL of this information is imperative to explain at some point during your client education, sometimes you are limited on time, so get to the point. Let them ask those questions instead, and you can come back to these key points while keeping them engaged in conversation.
How do YOU introduce this specialized technique to your clients or your surrounding community? Do you have a rehearsed elevator speech that explains the key benefits a person may experience when receiving an Ashiatsu massage from you? Sometimes an on-the-fly elevator speech seems intimidating, but it can be really fun and inspiring when you speak from your experience!
Instead of memorizing a script and repeating it back like a robot, aim to embody your own walking/talking advertisement so that when you need to, the words will roll off your tongue and fit the situation. Here are some tips to explain your work intuitively and fluently: