Are You Working to Your Detriment? Let’s get honest: if you’re pushing through pain, contorting your body, or grinding your hands into clients just to deliver “deep tissue” work… you might be sacrificing your own well-being for the sake of theirs. And it’s probably not even getting the results you think it is. Deep doesn’t have to mean destructive. At…
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If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
Are you looking for one of our Myofascial Ashiatsu and Fijian Barefoot Massage trained students to give you the best deep massage of your life? Follow this link to find a trained professional near you.
(Or follow this link for help on how to use the directory!)
Want to be a “guinea pig” in one of our Student Clinics during a Center for Barefoot Massage class? Although our instructors don’t typically recruit straight from the public to fill these spots, every member of our teacher team is still a practicing Barefoot Massage therapist with a local business: you’ll want to schedule a series of sessions with them to get on their radar. We keep a list of our existing clients who would work well with our students for future classes. You can find our list of instructors and track down their local businesses here.
Center for Barefoot Massage alumni can list in our SOLE Provider directory for free!
We have a great network of Barefoot Massage Therapists across the nation – and their clients travel! We all know that once you try Myofascial Ashiatsu, you won’t want to go back to normal massage, so lets help these fans of our work find their favorite bodywork in the town they are relocating to, or visiting! If YOU are a Barefoot Massage Therapist and want to get found, dig your heels in and read more below to get started!
Most of us went into the field of massage because we wanted to help people. Maybe we already were giving out shoulder rubs on everyone we could get our hands-on. Perhaps we just knew that we weren’t meant to be a counselor (ahem, Mary-Claire here, speaking from experience). But we had the heart to serve, to help others, to make…
Whether you’ve learned barefoot massage already or are pondering your possibilities, it’s important to decide who your ideal client is for barefoot massage. Really, you should know this even if you haven’t even considered the possibility of taking our classes! 1st consideration You can’t serve everyone. Think of big chains. While it may seem like they serve everyone, they’ve probably…
We hope that you and your household, your family, your friends, your work family as well as your communities, are all safe, healthy and happy.
During 2020 and 2021, the Center for Barefoot Massage as a company did not make many, if any, public announcements regarding COVID19 because we didn’t want to spread myths or misinformation: so we took a step back to assess the situation and come forward with an informed, calmer presence.
A lot has changed since March 2020. As of March 2022, we are now watching each county’s Community Levels where we teach, as recorded by the CDC. Read below to better understand our precautions and policies in place during the pandemic.
All of our instructors have a preference for the type of stools they use in their own personal practice. Today I’m talking about the one that stays at the head of your table by the headrest. (If you want to learn more about the different step stools we use, you can read about that here.) You have plenty of options, but…
I personally charge the same for everything I do at my office. I’ve never thought that anyone should have to pay more because their body needed a different kind of work (ie. charging more for deep tissue massage). I add on aromatherapy sometimes, and sometimes there’s…whatever I come up with. That’s my gig.
Adding on services or a modality to your massage is totally fine, but if you charge, you better let your client know ahead of time it will cost more.
(Heck yeah, I’d pay extra for an Aroma-nap after a massage. As long as I knew there was a fee first. Putting on your menu or online would be a fab idea.)
I worked on a client today who had just come back from vacation. As I work on him every week, he got a massage while he was gone. It was hands-on, but that was all that was available.
The therapist told him that it wouldn’t be as deep as barefoot massage, and he was ok with that. Because he told her he sees someone who’s been a massage therapist for 20 years and has been teaching for ages, she got a little worried about what he was expecting.
While most of our instructors have employees, I (Mary-Claire) have steadfastly remained a solo therapist. There are a variety of reasons, but that’s the way I like it. As our team loves to share different ideas and products that we love, I HAD to let solo therapists know about the awesome scheduling software I’ve used for many years, Bodywork Buddy.
I like to think of myself as Bodywork Buddy’s (BWB) unofficial mascot since I truly love their services and praise the software to anyone who needs a scheduler.
To say that BWB is an online scheduler is true, but there’s SO. MUCH. MORE. I’ll cover some of the features today, but I have plenty to say about lots more, so we’ll add another blog post or three. Maybe more. Seriously, I love them that much.
In this series of post, I’ll start with the ease of use for both clients and the therapist and how to start setting it up.