Ready for a reboot of your marketing? Let’s make a new resolution, or reSOLEution, regardless if it’s the New Year or a new moon to actually support your body, your business, and your barefoot massage practice? Welcome to the ReSOULution Challenge: a foot-focused, feel-good reboot that helps you create content that brings you back to your why—why you started doing…
10 Ridiculously Easy Ways to Be a More Successful Barefoot Massage Therapist Let’s be real: being a Licensed Massage Therapist is hard enough. But being a barefoot massage therapist—balancing deep pressure, complex client needs, and sustainable body mechanics—adds a whole new layer of challenge. Luckily, small changes in your daily habits, business setup, and client communication can make a huge…
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If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
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Resources for you to use to educate your immediate circles on the benefits of Massage AND ways to help YOU be more aware within your Barefoot Massage sessions. First off, welcome to this years National Massage Therapy Awareness Week! This long holiday is our professions chance to spend an ENTIRE DEDICATED WEEK to promote the health benefits of massage therapy and…
This is a frequently asked question – especially if you have low ceilings that may be difficult to build bars in, if you are very tall with low ceilings and are considering dropping your table to the floor, and/or if you are already offering Thai/Shiatsu/Breema/Rossiter Matwork on the ground and want more footwork. The style of Myofascial Ashiatsu Barefoot Massage…
Myself and four of our instructors just got back home after sharing Fijian Barefoot Massage in Phoenix at the AMTA national massage convention! We set up a booth in the exhibit hall, provided about 45 Barefoot Matwork sample sessions, and talked to many of the 1,500+ Massage Therapists in the conventions attendance that visted us!
Meet the feet: We had such a powerhouse of instructors present at this event – I’m not even sure if the visitors to our booth knew the extent of our team’s history and experience in the profession. Myself (Jeni Spring) from Central Texas, Sara from Missouri, Hillary from North Texas, Ashley from Southern California, and Dawn from upstate New York. (Click each name to be taken to their instructor profile pages!)
Each one of these Barefoot Massage Barbies have been using their feet as massage tools for ~at least~ 10 years – double that in some cases! Dawn Dotson is our FasciAshi Range Of Motion instructor who designed the portable bar system that you can strap into and use with a portable, electric, hydraulic table or a mat. Sara Newberry is an author of the 1st ever Hot-Ashi Barefoot Massage class and has been on many podcasts talking about our Barefoot work. Hillary Arrieta is a published author with her own massage book and is our lead Fijian/Matwork 1 class instructor trainer. Ashley Shears is a Fundamentals class instructor who is making waves with her approach to myofascial barefoot work on the table and on the mat. (Ashley also roadtripped to Phoenix with a knife that came in very handy in the booth all weekend because we forgot to pack scissors!) I was there, too, and I’ve also done cool things. 😉
It was great for this section of our instructor team to meet other leaders and forward thinkers in the industry, to find old friends, to share selfies with AMTA royalty and instructor buddies, to get our feet on the pulse of as many people as we could to share Barefoot Massage with, and to talk with the masses of LMTs in attendance to see what they have questions about. (There were so many people there!!!)
I want to tell y’all all about this experience, from beginning to end: read on and enjoy our journey to the desert!
When we talk about what we do, our instructor team at the Center for Barefoot Massage has been working very hard to deepen the use and understanding of the phrase “Barefoot Massage” rather than using the single A-word, ashiatsu. We see that word in play a lot, especially used alone on its own as a massage service across the nation…
Already Ashiatsu-Trained? Here’s Your Last Chance to Transfer In We’re thrilled you found us — and that you’re curious about our myofascial barefoot massage approach, FasciAshi.If you’ve been practicing Ashiatsu and are ready to upgrade your understanding of fascia, pain science, and sustainable footwork, this is your moment. But here’s the big news: our transfer policy is ending soon.…