If you’re a Licensed Massage Therapist searching for sustainable deep tissue techniques, there’s a good chance your hands are tired… or your body is starting to talk back. That’s where barefoot massage comes in. It’s more than a trend—it’s a research-informed, body-saving approach to deep myofascial work that’s helping therapists across the country extend their careers and get better results…
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Ready for a reboot of your marketing? Let’s make a new resolution, or reSOLEution, regardless if it’s the New Year or a new moon to actually support your body, your business, and your barefoot massage practice? Welcome to the ReSOULution Challenge: a foot-focused, feel-good reboot that helps you create content that brings you back to your why—why you started doing…
If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
Get ready for this years Barefoot Massage Open Challenge! This year’s topic for the “Open” is on common physical imbalances of Barefoot Massage Therapists that could result in injury. Our instructors have been talking behind the scenes A LOT about all the things that make up “body mechanics“… things like your alignment while working, as well as what movement possibilities and…
One step at a time with Barefoot Massage As massage therapists, we are intimately acquainted with the physical toll our profession can take on our bodies. Repetitive strain injuries, particularly in the upper extremities, are a pervasive challenge, affecting nearly 65% of therapists, with over 80% feeling vulnerability in their hands. Regardless of the injuries we treat, it’s inevitable that…
Barefoot massage encompasses many techniques you may not be aware of, this post is here to help you discover the differences in Fijian Barefoot Massage & Hot Ashi. Barefoot Massage is the umbrella term that encompasses a type of therapeutic application using a foot (or feet) as the tool. Many Americans used to believe there was only one way. And…
Myself and four of our instructors just got back home after sharing Fijian Barefoot Massage in Phoenix at the AMTA national massage convention! We set up a booth in the exhibit hall, provided about 45 Barefoot Matwork sample sessions, and talked to many of the 1,500+ Massage Therapists in the conventions attendance that visted us!
Meet the feet: We had such a powerhouse of instructors present at this event – I’m not even sure if the visitors to our booth knew the extent of our team’s history and experience in the profession. Myself (Jeni Spring) from Central Texas, Sara from Missouri, Hillary from North Texas, Ashley from Southern California, and Dawn from upstate New York. (Click each name to be taken to their instructor profile pages!)
Each one of these Barefoot Massage Barbies have been using their feet as massage tools for ~at least~ 10 years – double that in some cases! Dawn Dotson is our FasciAshi Range Of Motion instructor who designed the portable bar system that you can strap into and use with a portable, electric, hydraulic table or a mat. Sara Newberry is an author of the 1st ever Hot-Ashi Barefoot Massage class and has been on many podcasts talking about our Barefoot work. Hillary Arrieta is a published author with her own massage book and is our lead Fijian/Matwork 1 class instructor trainer. Ashley Shears is a Fundamentals class instructor who is making waves with her approach to myofascial barefoot work on the table and on the mat. (Ashley also roadtripped to Phoenix with a knife that came in very handy in the booth all weekend because we forgot to pack scissors!) I was there, too, and I’ve also done cool things. 😉
It was great for this section of our instructor team to meet other leaders and forward thinkers in the industry, to find old friends, to share selfies with AMTA royalty and instructor buddies, to get our feet on the pulse of as many people as we could to share Barefoot Massage with, and to talk with the masses of LMTs in attendance to see what they have questions about. (There were so many people there!!!)
I want to tell y’all all about this experience, from beginning to end: read on and enjoy our journey to the desert!
When we talk about what we do, our instructor team at the Center for Barefoot Massage has been working very hard to deepen the use and understanding of the phrase “Barefoot Massage” rather than using the single A-word, ashiatsu. We see that word in play a lot, especially used alone on its own as a massage service across the nation…
Are you looking for one of our Myofascial Ashiatsu and Fijian Barefoot Massage trained students to give you the best deep massage of your life? Follow this link to find a trained professional near you.
(Or follow this link for help on how to use the directory!)
Want to be a “guinea pig” in one of our Student Clinics during a Center for Barefoot Massage class? Although our instructors don’t typically recruit straight from the public to fill these spots, every member of our teacher team is still a practicing Barefoot Massage therapist with a local business: you’ll want to schedule a series of sessions with them to get on their radar. We keep a list of our existing clients who would work well with our students for future classes. You can find our list of instructors and track down their local businesses here.
Center for Barefoot Massage alumni can list in our SOLE Provider directory for free!
We have a great network of Barefoot Massage Therapists across the nation – and their clients travel! We all know that once you try Myofascial Ashiatsu, you won’t want to go back to normal massage, so lets help these fans of our work find their favorite bodywork in the town they are relocating to, or visiting! If YOU are a Barefoot Massage Therapist and want to get found, dig your heels in and read more below to get started!