Are You Working to Your Detriment? Let’s get honest: if you’re pushing through pain, contorting your body, or grinding your hands into clients just to deliver “deep tissue” work… you might be sacrificing your own well-being for the sake of theirs. And it’s probably not even getting the results you think it is. Deep doesn’t have to mean destructive. At…
To access this post, you must purchase Fundamentals: St. Louis, Missouri Feb2025, Fundamentals: Tustin, California Mar2025, Fundamentals: Tustin, California Oct2025, Fundamentals: Tustin, California Dec2025, Fundamentals: San Luis Obispo, California Mar2025, Fundamentals: San Luis Obispo, California Aug2025, Fundamentals: San Luis Obispo, California Nov2025, Fundamentals: San Luis Obispo, California Dec2025, Fundamentals: Hayden, Idaho Aug2025, Fundamentals: Hayden, Idaho Sep2025, Fundamentals: Hayden, Idaho Nov2025, Fundamentals: Colorado Springs, Colorado Jun2025, Fundamentals: Dallas, Texas Jan2025, Fundamentals: Cincinnati, Ohio Feb2025, Fundamentals: Cincinnati, Ohio Sep2025, Fundamentals: Cincinnati, Ohio Nov2025, Fundamentals: Decatur, Alabama Feb2025, Fundamentals: Albany, New York Jun2025, Fundamentals: Albany, New York Dec2025, Fundamentals: St. Louis, Missouri Feb2024, Fundamentals: Decatur, Alabama Feb2024, Fundamentals: Dallas, Texas Mar2024, Fundamentals: Cincinnati, Ohio Mar2024, Fundamentals: Albany, New York Mar2024, Fundamentals: Albany, New York Mar2024, Fundamentals: Decatur, Alabama Jul2025, Fundamentals: Decatur, Alabama Nov2025, Fundamentals: Spokane, Washington Sep2019, Fundamentals: Cincinnati, Ohio Feb2023, Fundamentals: Dallas, Texas Feb2023, Fundamentals: Decatur, Alabama Feb2023, Fundamentals: Colorado Springs, Colorado Mar2023, Fundamentals: Tustin, California Mar2023, Fundamentals: St. Louis, Missouri Apr2023, Fundamentals: Decatur, Alabama Apr2023, Fundamentals: Dallas, Texas Apr2023, Fundamentals: Cincinnati, Ohio Apr2023, Fundamentals: Durham, North Carolina Apr2023, Fundamentals: Colorado Springs, Colorado May2023, Fundamentals: Howell, Michigan Apr2023, Fundamentals: Dallas, Texas Jun2023, Fundamentals: St. Louis, Missouri Jun2023, Fundamentals: Fredericksburg, Virginia Jun2023, Fundamentals: Albany, New York Jun2023, Fundamentals: Howell, Michigan Jul2023, Fundamentals: Tustin, California Jul2023, Fundamentals: St. Louis, Missouri Aug2023, Fundamentals: Cincinnati, Ohio Aug2023, Fundamentals: Howell, Michigan Sep2023, Fundamentals: Dallas, Texas Sep2023, Fundamentals: Albany, New York Sep2023, Fundamentals: Colorado Springs, Colorado Sep2023, Fundamentals: Durham, North Carolina Apr2024, Fundamentals: San Luis Obispo, California Apr2024, Fundamentals: San Luis Obispo, California May2024, Fundamentals: Cincinnati, Ohio May2024, Fundamentals: Tustin, California May2024, Fundamentals: St. Louis, Missouri May2024, Fundamentals: Decatur, Alabama Jun2024, Fundamentals: Durham, North Carolina Jun2024, Fundamentals: Dallas, Texas Jun2024, Fundamentals: Colorado Springs, Colorado Oct2020, Fundamentals: Albany, New York Oct2020, Fundamentals: Dallas, Texas Oct2020, Fundamentals: Fredericksburg, Virginia Oct2020, Fundamentals: Decatur, Alabama Nov2020, Fundamentals: Clearwater, Florida Nov2020, Fundamentals: Fredericksburg, Virginia Dec2020, Fundamentals: Clearwater, Florida Dec2020, Fundamentals: Decatur, Alabama Nov2023, Fundamentals: Dallas, Texas Nov2023, Fundamentals: St. Louis, Missouri Nov2023, Fundamentals: Dallas, Texas Dec2025, Fundamentals: Fredericksburg, Virginia Mar2022, Fundamentals: St. Louis, Missouri Nov2025, Fundamentals: Colorado Springs, Colorado Dec2025, Fundamentals: St. Louis, Missouri Nov2018 or Fundamentals: Dallas, Texas Feb2026.
If you’ve taken a barefoot massage class (or are planning to), you might be wondering: how the heck do I market this? Ashiatsu and FasciAshi don’t always fit into the typical “deep tissue” or “Swedish” boxes that clients are used to checking.
That’s actually a good thing—once you know how to talk about it.
At the Center for Barefoot Massage, we teach more than just technique. We help you understand how to position FasciAshi as a modern, fascia-focused, nervous-system-friendly form of bodywork that gives clients lasting results. But you have to use the right language.
👣 Quick Wins for Ashiatsu Marketing
- Use client-first language—don’t just say “I do Ashiatsu,” explain how it helps.
- Focus on outcomes like long-lasting relief, deep pressure without pain, and nervous system regulation.
- Incorporate educational content about fascia, pain science, and body awareness in your emails or socials.
- Be consistent. A few clear, repeated messages are better than a scattered strategy.
Need more help talking about your work?
CBM members get access to marketing templates, language coaching, and insider advice from LMTs who’ve built thriving practices using their feet.
🎥 Watch: Ashiatsu Barefoot Massage Marketing Video
Log in to get the full post—including what NOT to say, sample client scripts, and shareable content ideas you can use immediately.
Are you looking for one of our Myofascial Ashiatsu and Fijian Barefoot Massage trained students to give you the best deep massage of your life? Follow this link to find a trained professional near you.
(Or follow this link for help on how to use the directory!)
Want to be a “guinea pig” in one of our Student Clinics during a Center for Barefoot Massage class? Although our instructors don’t typically recruit straight from the public to fill these spots, every member of our teacher team is still a practicing Barefoot Massage therapist with a local business: you’ll want to schedule a series of sessions with them to get on their radar. We keep a list of our existing clients who would work well with our students for future classes. You can find our list of instructors and track down their local businesses here.
Center for Barefoot Massage alumni can list in our SOLE Provider directory for free!
We have a great network of Barefoot Massage Therapists across the nation – and their clients travel! We all know that once you try Myofascial Ashiatsu, you won’t want to go back to normal massage, so lets help these fans of our work find their favorite bodywork in the town they are relocating to, or visiting! If YOU are a Barefoot Massage Therapist and want to get found, dig your heels in and read more below to get started!
Whether you’ve learned barefoot massage already or are pondering your possibilities, it’s important to decide who your ideal client is for barefoot massage. Really, you should know this even if you haven’t even considered the possibility of taking our classes! 1st consideration You can’t serve everyone. Think of big chains. While it may seem like they serve everyone, they’ve probably…
We hope that you and your household, your family, your friends, your work family as well as your communities, are all safe, healthy and happy.
During 2020 and 2021, the Center for Barefoot Massage as a company did not make many, if any, public announcements regarding COVID19 because we didn’t want to spread myths or misinformation: so we took a step back to assess the situation and come forward with an informed, calmer presence.
A lot has changed since March 2020. As of March 2022, we are now watching each county’s Community Levels where we teach, as recorded by the CDC. Read below to better understand our precautions and policies in place during the pandemic.
All of our instructors have a preference for the type of stools they use in their own personal practice. Today I’m talking about the one that stays at the head of your table by the headrest. (If you want to learn more about the different step stools we use, you can read about that here.) You have plenty of options, but…
I personally charge the same for everything I do at my office. I’ve never thought that anyone should have to pay more because their body needed a different kind of work (ie. charging more for deep tissue massage). I add on aromatherapy sometimes, and sometimes there’s…whatever I come up with. That’s my gig.
Adding on services or a modality to your massage is totally fine, but if you charge, you better let your client know ahead of time it will cost more.
(Heck yeah, I’d pay extra for an Aroma-nap after a massage. As long as I knew there was a fee first. Putting on your menu or online would be a fab idea.)
I worked on a client today who had just come back from vacation. As I work on him every week, he got a massage while he was gone. It was hands-on, but that was all that was available.
The therapist told him that it wouldn’t be as deep as barefoot massage, and he was ok with that. Because he told her he sees someone who’s been a massage therapist for 20 years and has been teaching for ages, she got a little worried about what he was expecting.
While most of our instructors have employees, I (Mary-Claire) have steadfastly remained a solo therapist. There are a variety of reasons, but that’s the way I like it. As our team loves to share different ideas and products that we love, I HAD to let solo therapists know about the awesome scheduling software I’ve used for many years, Bodywork Buddy.
I like to think of myself as Bodywork Buddy’s (BWB) unofficial mascot since I truly love their services and praise the software to anyone who needs a scheduler.
To say that BWB is an online scheduler is true, but there’s SO. MUCH. MORE. I’ll cover some of the features today, but I have plenty to say about lots more, so we’ll add another blog post or three. Maybe more. Seriously, I love them that much.
In this series of post, I’ll start with the ease of use for both clients and the therapist and how to start setting it up.
When we started the Center for Barefoot Massage, we set out with some high expectations for ourselves.
We had the vision to teach our style of ashiatsu to massage therapists, and we wanted to back it with not just quality content in classes, but more importantly, high quality substance to every aspect of the company.
We wanted to make sure that our faculty is in touch with their students, the community, and the massage industry so that we keep it real.
We want you to learn FasciAshi from someone who uses the technique every week. We want you to study under someone who leads their practice and massage business by example. We want to train therapists in person, look them in the eyes, touch them with our SOLES, and pass our knowledge onto the next generation of barefoot massage therapists. We feel that a person shouldn’t own a massage continuing education company if they aren’t teaching and practicing the work themselves – so we continue to do “all the things” for you every day.
The integrity level of every member on our sometimes overwhelmed, busy team shows through in their passion for the work they each present. You’ll feel it embedded within FasciAshi as you personally grow with the technique. We hope to raise the standard on barefoot massage education, and to help support the massage industry rise to great heights. (And I’m not just being ‘punny’ and talking about stepping up onto a massage table here, folks!)